Probably in the same camp as most, but during the Microsoft Press Conference. It did look rather unique in its artstyle, but as soon as it was shown to be like an arena brawler of sorts, I was onboard.
Picked up Xbox magazine's Christmas issue and it came with a free 2020 calendar. One of the calendar pages featured some art from a game I had never heard of before. Turns out, it was Bleeding Edge!
I'm just interested in MOBA's in general, so when I was checking to see if anything new was coming out this one showed up on my google search. I managed to get in for the last alpha test so I'm pretty lucky hah.
I remember seeing it at E3 but couldn't remember exactly when it was coming out, I have Xbox Beta app for PC, and i noticed it there and of course i had to download since i'm using GamePass